There is no user manual for babies. But there is an app.

How science can help "make it up" in the best possible way.

You might have heard the Duchess of Cambridge's talk about her experience as a mother. If you haven’t, it is definitely worth five minutes of your time. Her speech also provides a good occasion to stop for a moment and remember the terrible events of London, 22/03/2017. We wholeheartedly join the Duchess in encouraging mothers to seek help when their wonderful and all-encompassing job becomes a struggle. Even if mental health is not relevant for us, we can probably relate all too well to the Duchess' words: "Nothing can really prepare you for the sheer overwhelming experience of what it means to become a mother. It is full of complex emotions of joy, exhaustion, love, and worry, all mixed together."

It is true that "there is no rule book for parenting," and that "you have to make it up" as you go. But these do not have to be negative things.


A little bit of knowledge and a few healthy habits can transform what could be an exhausting, painful, joyless journey into a challenging, empowering and happy one. Helping parents to switch their perspective is exactly the mission of our Babybrains® app (download it from the Google Play Store or from the App Store). We do this using solid scientific knowledge (learn more about our team of neuroscientists here) and mimicking scientific practice for exploration and problem solving (more about our science-inspired L-O-V-E approach here). But - what is even more special - we never underestimate the importance of having fun together (and we have good scientific reasons to do so)!

We know that parents are busy and tired, and we do not want to add to that stress. We would never give too many things to do so that you never actually get around to doing them. We have selected one (just one!) science-based activity for each week of the first year of your baby. The activity will not take more than 5 minutes to complete, but it will create that "aha" experience that will suddenly make you see things in a whole different way. Suddenly, what seemed a hurdle becomes an opportunity, what seemed a chore becomes a pleasure, what felt like misery now feels like fun. We bet you will repeat that 5-minutes activity over and over and over again. Not because you should do it, but because it's FUN!


One fun activity after the other, you will start acquiring good parenting habits. You will learn to read your baby's signs more precisely and respond to them in a more conscious and effective way. You will learn to deal confidently with the unexpected, which is to be expected every single day of parenting! Your baby will start picking up on your good habits. The communication between the two of you will blossom and flourish in the most effective and satisfying way.


Growing up together will still be hard. It will be a major effort, like climbing up a mountain, for both you and your child. But you both will be able to focus your attention on the good that comes with it, like a climber enjoys the fresh air, the magnificent view and the feeling that you are both doing something amazing.




Download it for your iPhone and for your Android Phone. It's FREE (for now), it WORKS and it's FUN!

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